🔍 Tìm kiếm từ vựng
direct marketing
Noun
tiếp thị trực tiếp, bán hàng trực tiếp
the practice of selling products or services using phone, mail, or email
"Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices ."
telemarketing
Noun
tiếp thị qua điện thoại, marketing qua điện thoại
a method of selling and promoting goods and services by phone
"Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls ."
viral marketing
Noun
tiếp thị lan truyền, quảng cáo lan truyền
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
"The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers ."
elevator pitch
Noun
bài thuyết trình thang máy, bài giới thiệu ngắn gọn
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
"Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet , whether at a conference or a casual encounter ."
branded content
Noun
nội dung thương hiệu, nội dung được tài trợ
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
"The beauty brand launched a branded content campaign on social media , encouraging users to share their makeup tutorials and skincare routines using branded hashtags , creating a community of brand advocates and generating user-generated content ."
dark advertising
Noun
quảng cáo đen, quảng cáo nhắm mục tiêu vô hình
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
"A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public ."
native advertising
Noun
quảng cáo tự nhiên, quảng cáo tích hợp
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
"A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements ."
engagement marketing
Noun
tiếp thị tương tác, tiếp thị quan hệ
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
"Engagement marketing is effective at trade shows , where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest ."
guerrilla marketing
Noun
tiếp thị du kích, tiếp thị không theo lối thông thường
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
"A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue ."
remarketing
Noun
remarketing, tiếp thị lại
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
"By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe."
positioning strategy
Noun
chiến lược định vị, kế hoạch định vị
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
"The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin ."
hyper-personalization
Noun
siêu cá nhân hóa, cá nhân hóa nâng cao
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
"Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer 's shopping habits and preferences , enhancing customer engagement and retention ."
futures contract
Noun
hợp đồng tương lai, hợp đồng kỳ hạn
an agreement to buy or sell goods or assets at a predetermined price but delivered and paid for at a later time
"Futures contracts are commonly traded on exchanges such as the Chicago Mercantile Exchange , where traders can buy and sell contracts based on the future prices of various financial instruments ."
deal-of-the-day
Noun
ưu đãi trong ngày, giao dịch trong ngày
a limited-time discount or promotion that allows merchants to sell a large number of products at a significant discount
"Fitness enthusiasts eagerly awaited the gym 's deal-of-the-day, which provided discounts on memberships , personal training sessions , and fitness classes for a limited time ."
markup
Noun
tỷ suất lợi nhuận, phụ phí
the amount added to the price of something to cover overheads and profit
"The electronics store 's high markup on accessories like cables and chargers helped offset the lower margins on big-ticket items like laptops and TVs ."
loyalty card
Noun
thẻ thành viên, thẻ tích điểm
a card given by a business to customers as a reward for their repeat purchases, which can be used to earn discounts on future purchases
"Many retailers use digital loyalty cards, allowing customers to access their rewards and track their points through a mobile app ."
layaway
Noun
mua trả góp, bán trả góp
a purchasing contract by which a retailer agrees to hold merchandise secured by a deposit until the price is paid in full by the customer
"Many consumers prefer layaway for big-ticket items like appliances or electronics , as it allows them to avoid high-interest credit card debt and manage their finances responsibly ."
best-before date
Noun
ngày sử dụng tốt nhất, hạn sử dụng
the date until which a product is expected to remain at its optimal quality, but it may still be consumed after this date
"Some foods are still safe to eat after the best-before date, but they may not taste as good or have the same texture ."
cash and carry
Noun
bán sỉ tự chọn, cửa hàng bán sỉ tự chọn
a type of retail model where customers pay for goods upfront and transport them from the store themselves
"During the holiday season , the party planner visited a cash and carry store to purchase large quantities of decorations and party favors at a discounted rate ."
click and collect
Noun
nhấp và nhận, nhận tại cửa hàng
a retail service where customers order products online and pick them up in-store or at a specified location
"To avoid shipping fees , I often use the click and collect feature for my online purchases , picking up my items from the store on my way home from work ."
to haggle
Verb
mặc cả, thương lượng
to negotiate, typically over the price of goods or services
"The customer skillfully haggled with the car salesperson , eventually securing a more favorable deal on the vehicle ."
to shortchange
Verb
lừa đảo, bịp bợm
to cheat someone by giving back less money than owed
"It 's unethical to shortchange anyone , even by a small amount ."
back order
Noun
đơn đặt hàng đang chờ, đang bổ sung hàng
a situation where a product is temporarily out of stock but can be ordered for future delivery
"Sorry , the shoes you want are on back order, can I suggest an alternative ?"
retail loss prevention
Noun
ngăn ngừa thất thoát bán lẻ, phòng chống thất thoát trong kinh doanh bán lẻ
the strategies and measures implemented to minimize theft, shrinkage, or losses within a retail or business environment
"Retail loss prevention specialists regularly conduct audits and investigations to identify areas of vulnerability and develop strategies to mitigate theft and fraud ."
retail therapy
Noun
liệu pháp mua sắm, mua sắm trị liệu
the act of shopping to improve one's mood or alleviate stress
"Retailers often capitalize on the idea of retail therapy by promoting special sales or offers designed to encourage consumers to shop for pleasure rather than necessity ."
retail apocalypse
Noun
tận thế bán lẻ, đóng cửa hàng loạt các cửa hàng vật lý
the widespread closure of physical retail stores, often due to shifts in consumer behavior toward online shopping
"Despite the challenges posed by the retail apocalypse, some retailers have managed to thrive by focusing on customer experience , innovation , and digital transformation strategies ."
retail analytics
Noun
phân tích bán lẻ, phân tích dữ liệu bán lẻ
the use of data analysis and insights to optimize retail operations, improve sales performance, and enhance customer experiences
"Retailers rely on retail analytics to make data-driven decisions that improve overall business performance ."
cash cow
Noun
con bò sữa, con gà đẻ trứng vàng
a service or product that provides a business or company with a stable income
"The investment in renewable energy has turned out to be a cash cow for the company , providing a reliable source of income ."
cash flow
Noun
dòng tiền, luồng tiền mặt
the movement of money in and out of a business or financial system, indicating its liquidity and financial well-being
"A consistent negative cash flow may indicate financial distress , prompting businesses to implement cost-cutting measures or seek additional financing ."
depreciation
Noun
khấu hao, giảm giá
a decline in something's price or value
"Economic uncertainty has resulted in the depreciation of stock prices across various sectors ."