🔍 Tìm kiếm từ vựng
engagement marketing
Noun
tiếp thị tương tác, tiếp thị quan hệ
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
"Engagement marketing is effective at trade shows , where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest ."
guerrilla marketing
Noun
tiếp thị du kích, tiếp thị không theo lối thông thường
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
"A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue ."
remarketing
Noun
remarketing, tiếp thị lại
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
"By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe."
positioning strategy
Noun
chiến lược định vị, kế hoạch định vị
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
"The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin ."
showrooming
Noun
showrooming, xem xét tại cửa hàng
the practice of visiting a physical store to examine a product before purchasing it online, often at a lower price
"Showrooming can be frustrating for traditional retailers, who invest in maintaining physical stores only to lose sales to online competitors offering lower prices."
stock keeping unit
Noun
đơn vị lưu kho, mã sản phẩm duy nhất
a unique alphanumeric code assigned to each distinct product or item in a retailer's inventory for tracking and management purposes
"When a customer requests a specific product, the sales associate uses the SKU to quickly locate the item in the store or check its availability in the inventory system."
belt-tightening
Noun
thắt lưng buộc bụng, tiết kiệm
an act of spending less money during difficult financial times
"During the recession , our family had to start belt-tightening."
business cycle
Noun
chu kỳ kinh doanh, chu kỳ kinh tế
the rhythmic pattern of economic growth and decline, consisting of phases such as expansion, peak, contraction, and trough
"Businesses that can adapt to the cyclical nature of the economy by diversifying their products or services may be more resilient across various phases of the business cycle."
asset stripping
Noun
tước đoạt tài sản, bán tài sản
the act of buying a company and then selling its assets separately, often at a profit, without regard for the company's long-term viability
"Regulators have implemented measures to prevent asset stripping and protect the interests of shareholders and other stakeholders ."
to wind down
Verb
giảm dần, đóng cửa dần
to slowly reduce the activity of a business or organization, leading to its eventual closure
"The board of directors voted to wind the organization down and distribute its remaining assets."
bottom line
Noun
lợi nhuận ròng, dòng dưới cùng
the amount that was profited or lost in an organization or company after everything was calculated
"Increasing revenue and reducing expenses are essential strategies for improving the bottom line."
maladministration
Noun
quản lý kém hiệu quả, sự quản lý không đúng đắn
the inefficient or improper management, especially within a public institution or organization
"The local council was accused of maladministration in its handling of planning permissions , leading to legal challenges and public scrutiny ."
price fixing
Noun
ấn định giá, thỏa thuận giá
an agreement between business rivals to not sell products at a lower price
"Price fixing undermines the principles of free market competition and can harm consumers by limiting choices and driving up prices ."
contingency
Noun
dự phòng
the funds that are set aside for unforeseen expenses that may arise in the future
"Personal finance experts recommend building a contingency fund equivalent to three to six months ' worth of living expenses to provide a financial buffer in case of job loss or medical emergencies ."
clearing house
Noun
trung tâm bù trừ, phòng thanh toán bù trừ
a financial institution that oversees exchanging cheques and other financial transactions
"The clearing house conducts daily settlements to ensure that trades are settled promptly and accurately , reducing systemic risk in the financial system ."
line of credit
Noun
hạn mức tín dụng, tín dụng luân chuyển
the maximum amount of loan that a customer is allowed to receive
"The student obtained a line of credit from a financial institution to help cover tuition and living expenses while attending university ."
fintech
Noun
fintech, công nghệ tài chính
the technological innovation in financial services
"Governments around the world are recognizing the potential of fintech to drive financial inclusion and economic growth , implementing supportive policies and regulations to foster innovation in the sector ."
kinesiology
Noun
khoa học vận động, nghiên cứu khoa học về chuyển động của con người
the scientific study of human movement, encompassing the anatomy, physiology, and mechanics involved in physical activity
"Research in kinesiology informs healthcare practices , helping professionals understand movement disorders and develop effective interventions ."
genetic engineering
Noun
kỹ thuật di truyền, biến đổi gen
the science or process of deliberately modifying the features of a living organism by changing its genetic information
"Genetic engineering in medicine has led to the development of personalized therapies that target specific genetic mutations in patients ."
endocrinology
Noun
nội tiết học
the branch of medicine and physiology dealing with the endocrine system that controls the hormones in one's body
"A career in endocrinology requires a deep understanding of the endocrine system , including glands like the pituitary , thyroid , and pancreas ."
ointment
Noun
thuốc mỡ, kem bôi
a substance, usually smooth and oily, rubbed on the skin for medical purposes
"The herbal ointment provided relief from the insect bites by soothing the itching and reducing inflammation ."
indisposition
Noun
sự khó chịu, tình trạng không khỏe
a mild state of being unwell, often leading to a temporary inability to perform one's usual activities
"The athlete decided to withdraw from the competition due to an unexpected indisposition affecting their performance ."
valetudinarian
Adjective
người hay lo lắng về sức khỏe, người bị bệnh tưởng
a person who is excessively concerned about their health and often believes they are ill
"The valetudinarian attitude in the family led to regular discussions about health concerns , sometimes overshadowing other topics ."
ailing
Adjective
ốm yếu, đau ốm
suffering from an illness or injury
"Sarah's ailing aunt relied on daily medication to manage her heart condition."
intervention
Noun
can thiệp
a deliberate action or strategy implemented to aid in the recovery or treatment process, often involving support, therapy, or medical assistance
"Behavior management interventions can help children with autism develop social skills ."
deep brain stimulation
Noun
kích thích não sâu, kích thích sâu não
a surgical procedure to implant electrodes in the brain to treat movement disorders like Parkinson's disease
"During the deep brain stimulation procedure , the patient remained awake so the medical team could accurately target the regions of the brain causing the symptoms ."
to invigorate
Verb
làm hồi sinh, làm sảng khoái
to enhance health and energy
"The morning sunlight streaming through the window helped to invigorate her for the day ahead ."
revitalizing
Adjective
phục hồi sinh lực, tái tạo năng lượng
having the ability to restore vitality or freshness
"A revitalizing cup of herbal tea provided the perfect start to her morning routine."
incisor
Noun
răng cửa, răng cắt
(anatomy) any of the eight narrow-edged teeth at the front of the mouth that are used for biting
"The orthodontist recommended braces to correct the misalignment of her incisors."
retina
Noun
võng mạc, màng võng mạc
(anatomy) the sensory membrane at the back of the eye that transmits light signals to the brain through optic nerves
"The retina undergoes continuous renewal , with photoreceptor cells being replaced throughout a person 's life ."