🔍 Tìm kiếm từ vựng
transmedia
Noun
xuyên phương tiện, kể chuyện xuyên phương tiện
the storytelling techniques extending a narrative across multiple platforms, such as movies, television shows, books, and video games, creating a cohesive experience for audiences
"The Marvel Cinematic Universe is a prime example of a transmedia franchise ."
encryption
Noun
mã hóa, giải mã
the process of converting data into a coded form to prevent unauthorized access
"Secure websites use encryption ( HTTPS ) to encrypt data transmitted between the user 's browser and the server ."
algorithm
Noun
thuật toán, hệ thống quy tắc
a set of rules used by digital systems to decide what content to show users based on their behavior and preferences
"News websites use algorithms to curate and prioritize articles for readers based on factors such as timeliness and popularity ."
interoperability
Noun
khả năng tương tác, tính tương thích
the ability of different systems, software, or devices to seamlessly communicate, exchange data, and work together effectively
"Interoperability is crucial for the success of interconnected technologies ."
bandwidth
Noun
băng thông, tốc độ truyền dữ liệu tối đa
the maximum rate of data transfer of an electronic communication system
"In computing, bandwidth can refer to the amount of data that can be processed or transmitted in a given amount of time, often used in the context of memory or CPU performance."
to configure
Verb
cấu hình
to set up a system, device, software, or components in a specific way to achieve a desired functionality
"IT professionals configure firewalls to regulate network traffic and protect against unauthorized access ."
augmented reality
Noun
thực tế tăng cường, AR
a technology that overlays computer-generated information, such as images or data, onto the real world, enhancing the user's perception and interaction with their environment
"Industrial applications of augmented reality include training simulations , remote assistance , and visualizing complex machinery or architectural designs in real-world contexts ."
classified
Noun
quảng cáo phân loại, quảng cáo
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
"A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions."
advertorial
Noun
bài quảng cáo, bài viết quảng cáo
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
"The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings."
infomercial
Noun
chương trình quảng cáo, mua sắm qua truyền hình
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
"The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes ."
pyramid selling
Noun
bán hàng đa cấp, mô hình kim tự tháp
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
"Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered ."
gimmick
Noun
mánh khóe, thủ thuật
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
"The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads ."
direct marketing
Noun
tiếp thị trực tiếp, bán hàng trực tiếp
the practice of selling products or services using phone, mail, or email
"Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices ."
telemarketing
Noun
tiếp thị qua điện thoại, marketing qua điện thoại
a method of selling and promoting goods and services by phone
"Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls ."
viral marketing
Noun
tiếp thị lan truyền, quảng cáo lan truyền
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
"The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers ."
elevator pitch
Noun
bài thuyết trình thang máy, bài giới thiệu ngắn gọn
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
"Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet , whether at a conference or a casual encounter ."
dark advertising
Noun
quảng cáo đen, quảng cáo nhắm mục tiêu vô hình
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
"A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public ."
native advertising
Noun
quảng cáo tự nhiên, quảng cáo tích hợp
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
"A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements ."
engagement marketing
Noun
tiếp thị tương tác, tiếp thị quan hệ
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
"Engagement marketing is effective at trade shows , where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest ."
guerrilla marketing
Noun
tiếp thị du kích, tiếp thị không theo lối thông thường
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
"A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue ."
remarketing
Noun
remarketing, tiếp thị lại
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
"By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe."
positioning strategy
Noun
chiến lược định vị, kế hoạch định vị
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
"The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin ."
hyper-personalization
Noun
siêu cá nhân hóa, cá nhân hóa nâng cao
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
"Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer 's shopping habits and preferences , enhancing customer engagement and retention ."
niche
Adjective
chuyên biệt, tập trung
specialized or focused on a specific market or audience
"The artist creates niche artwork inspired by lesser-known historical events and figures."
click and collect
Noun
nhấp và nhận, nhận tại cửa hàng
a retail service where customers order products online and pick them up in-store or at a specified location
"To avoid shipping fees , I often use the click and collect feature for my online purchases , picking up my items from the store on my way home from work ."
to outbid
Verb
trả giá cao hơn, đặt giá cao hơn người khác
to offer a higher price than someone else especially in an auction
"The passionate car collector outbid everyone at the classic car auction , adding a rare 1960s model to his extensive collection ."
retail loss prevention
Noun
ngăn ngừa thất thoát bán lẻ, phòng chống thất thoát trong kinh doanh bán lẻ
the strategies and measures implemented to minimize theft, shrinkage, or losses within a retail or business environment
"Retail loss prevention specialists regularly conduct audits and investigations to identify areas of vulnerability and develop strategies to mitigate theft and fraud ."
retail therapy
Noun
liệu pháp mua sắm, mua sắm trị liệu
the act of shopping to improve one's mood or alleviate stress
"Retailers often capitalize on the idea of retail therapy by promoting special sales or offers designed to encourage consumers to shop for pleasure rather than necessity ."
showrooming
Noun
showrooming, xem xét tại cửa hàng
the practice of visiting a physical store to examine a product before purchasing it online, often at a lower price
"Showrooming can be frustrating for traditional retailers, who invest in maintaining physical stores only to lose sales to online competitors offering lower prices."
reverse logistics
Noun
hậu cần ngược, hậu cần trả lại
the process of managing the return, disposal, or redistribution of products and materials back through the supply chain
"Manufacturers implement reverse logistics strategies to recover valuable materials from end-of-life products , such as electronics or appliances , for reuse in new manufacturing processes ."