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guerrilla
Noun
du kích, chiến sĩ du kích
a person who participates in irregular fighting as a member of an unofficial military group
"The documentary explored the motivations and challenges faced by modern-day guerrilla fighters in conflict zones ."
guerrilla marketing
Noun
tiếp thị du kích, tiếp thị không theo lối thông thường
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
"A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue ."